outside.in » New Navigation & Promotion Tool for Local Sites
Until now, bloggers only had the option of displaying their stories on a chronological basis, with feeds that showed just the most recent posts and pushed the rest off the page and into oblivion. If a local blogger wrote about a great new restaurant or about a recent town meeting and some readers didn’t visit the site that day, that post was gone and the blogger had missed the opportunity to reach those readers. Now, with Outside.in’s StoryMaps, they can promote their content by geography and places — and use a permanent promotion and navigation element that matches how their local readers live and want to explore content.