Twitter for business: 5 ways to tap the power of the tweet
Imagine a business tool that lets you broadcast information about your company, listen in on discussions about how people are using your products and what they think of them, and get involved when one of your customers -- or one of your competitors' customers -- has a problem. Imagine a tool that lets you have a conversation with early adopters and influencers who are eager to share what they learn with their friends and followers. A tool that offers something even the best focus groups cannot: genuine interaction with the people who choose to use your products. That business tool I just described? That's Twitter.